By creating interesting and engaging content about different kinds of products, brands and merchants, you create opportunities for your users to interact with your content, and these interactions paint a picture of your users’ interests, preferences, and other intent signals. By using Skimlinks, not only are you creating revenue opportunities, but you are maximizing the amount of touch points with products and retailers that you will be able to track.
When your users read your content, click on product links, and buy certain items, Skimlinks collects this data and prepares aggregated reports within the Publisher Hub. By having a deeper understanding of what your readers are interested in, you can focus your editorial teams on creating more content around topics that satisfies their interests.
This becomes a virtuous circle, as the more content you create on a topic that interests your readers, the more revenue you make from it, which then drives more insights into what your readers like, which helps you create more content they like, which makes you more money, and so on.