The lines between content and commerce are blurring. Just as native advertising is created to match the look and feel of a publisher’s site, native commerce takes this one step further to match the look and feel of products you’re writing about and allowing readers to easily purchase right from your site.
This type of commerce is relevant to what publishers are already writing about and matches the type of products that are typically discussed on their site, making it a seamless experience for the readers.
Native commerce can also integrate an e-commerce platform right into the user experience so that a reader can go from reading your site, to shopping the content without being redirected to a third-party site. The idea behind native commerce is that it creates an easy-to-navigate browsing and shopping experience without any interruptions.