There are two main types of commerce-related content:
Timely content – articles about sales, product launches, coupon codes, etc. In other words, content that is highly valuable for a limited period of time, after which it no longer has value to a reader. Such pieces tend to be easier and quicker to write, but expire quickly.
Timeless content – buying guides, Top 10/Best Of articles, product reviews etc. These tend to take longer to research and write, but can be valuable to readers for an extended period of time, especially if editors refresh the content to stay current and update product links to ensure they continue to direct users to in-stock products. These articles usually benefit from inbound search traffic over time.
Both of these content types can be monetized effectively. Timely content can be optimized with sale or coupon information which drives commission-generating sales. Timeless content can be optimized over time to benefit from high-intent search traffic.
The most successful commerce-related content publishers have strategies that balance the two. Not only is this a good approach to monetization, it provides a good user experience. You want to give your readers a reason to come back to your site again and again and quality content is important.
For more information about comtent, download our Best Practice Guide with additional tips on how to best implement a commerce-related content strategy.