Independent.co.uk is the digital face of two leading UK newspapers, The Independent and i, which have a combined offline daily circulation of 341,689 and a daily readership of 809,000*.
Covering a wide range of international and local news, sport, commentary and opinion pieces, Independent.co.uk is also home to Independent Voices, an interactive digital platform encouraging readers to comment, vote and debate on the big issues of the day. Monthly, the website sees 53 million unique users and 205 million page impressions**.
As a newspaper, The Independent wanted to keep sales and editorial separate, but looked to monetize their content in a meaningful way without interfering with or adding additional work to their editors.
With a multitude of topics and hundreds of articles to monetize, The Independent didn’t have the resources to manually audit all of the content with product and merchant links and change all of them to include affiliate codes. As a result, The Independent wasn’t being rewarded for the great commerce-related content they were creating.
After years of generating content, their Indybest section, featuring reviews on everything from beauty to gadgets to home accessories, had thousands of pages with commerce-related content, which made it the perfect place to begin their monetization journey.
This allowed editorial teams to focus on content creation, writing and linking to sites as they normally would, while still earning revenue.
In addition, thanks to the insights that Skimlinks provides in the Publisher Hub, The Independent also learned about the merchants and products that resonated the most with their audience, giving them knowledge about what worked and what didn’t.