Black Friday is here! There’s still time to create killer commerce-related content (or comtent!), which is why we pulled some great examples for you to emulate, and merchants to focus your product features around. So get started: the clock is ticking!
1 – Think Fitness and Health First
Many people think the fitness rush starts in January after too much indulgence over the holidays, but fitness buying starts way before the new year sales. Vox have this great guide focused around health and fitness, which mixes simple and sophisticated treats for the fitness freak in your life. Here’s three merchants in our network, their Black Friday offers and commission rates so you can create your own fitness gift guide right now:
Sweatty Betty: 25% off Everything 11/24-11/28. Products will be marked down on site. 8% commission.
lululemon: Up to 70% off Select merchandise! 11/22-12/12. 10.5% commission.
Tillys: Mix & Match, Buy 1 Get 1 50% off, 20% off single item across brands including Adidas, Nike SB, Converse and more. Use code SLEIGH20. Offer ends 12/24.
2. Take tech comtent seriously
The Thanksgiving weekend is a great sales period and as we move into Cyber Monday electronics and technology products become more and more important. Smartphones, video games and tablets are all up for grabs and in Elle’s tech gift guide you can get a feel for how easy it is to create your own tech gift guide. Check out these sample offers we’ve pulled to help get you started:
Newegg.com: Dedicated Black Friday page, 11/26, Commission 1.5%
Geekbuying: Up to 75% off Black Friday sale here, Commission 6%, till 11/27
B&H Photo Video: New HOURLY deals throughout the day. Commission 4%, 5% Outdoor Gear, 6% Pro Audio.
3. The holidays are a time for giving…toys
And unsurprisingly, toys were one of the best performing categories in our network last Black Friday. So putting some time into comtent focused around toys for kids (and parents) could be worth it. Buzzfeed’s gift guide neatly balances kids and adults requirements, and you can too with these merchants and their wonderful offers:
The Childrensplace: 50-60% off sale, 40% off everything else, Free shipping until 11/30, Commission 3%
NotOnTheHighStreet: Personalised gifts, Commission 8%
DisneyStore: 20% off everything, Code: THANKS, ends 11/26
4. Tis the season to strike a pose
Beauty is big business during the holidays and as one of our top 5 performing categories at Black Friday 2015 we expect it to be even bigger this year. Refinery29’s bumper beauty guide covers all bases, making it open accessible and shaping the post to have the best possible chances of success. These merchants are bursting to the brim with beauty goods and all have handy seasonal offers running for Black Friday:
Scentbird: 1 month for free offer, Commission $10.50
Stowaway Cosmetics: 50% off site wide with free shipping over $30, code BF16, Commission 35%
The Body Shop: $10 Body Butter, until 12/15, Commission 7%
5. Feature festive fashion
There are parties for hosting, marshmallows for toasting and carolling out in the snow, and chances are your readers are looking for a different look for each activity at this most wonderful time of the year. Glamour’s Fashion Gift Guide has figured out the price point for its readers and picked out a spread of different categories to make sure there’s an item for everyone (like this great pom pom!). Take advantage of these merchants offers to do the same in your own fashion gift guide:
H&M: Up to 70% off new styles. Free shipping on all orders. Code: 0319. Commission 8%.
Topshop: Up to 50% off dresses! Ends 11/30. Commission 12%.
Urban Outfitters Buy one get one 50% off all apparel. Until 11/25. Commission 10%.
So there you have it – five posts you can write, right now, to take advantage of Black Friday madness. If you want to share the news on social media, check out our how to guide for our editor toolbar which you can use to spread your comtent across social, emails and much, much more.
Photo Credit: Vox, Elle, Buzzfeed, Refinery29, Glamour